17 Amazing SaaS Content Examples You Can Emulate

Content attracts SaaS customers like avocado toast attracts hipsters.

The stats are amazing.

SaaS blogs in the top 10% bring in 47,000 organic search visits per month.

How can you achieve such epic results?

Well, the purpose of SaaS content is to engage, educate and convert.

Therefore, your content has to be special…

I’m talking really good, every single time.

So, I’ve compiled some of the best SaaS content examples on the web for you.

Be inspired and take your SaaS content marketing strategy to the next level by emulating these awesome posts.

CONTENTS

1. Data-Driven Content
2. Educational Content
3. Useful Resources
4. Compiled Information
5. Collaborations

Data-Driven Content

Think about your buyer personas.

They’re techies, marketers, entrepreneurs, business people, etc.

In other words, they’re the type of people who are fascinated by data.

So, producing data-driven content just makes sense.

Furthermore, potential clients want to see real numbers that prove your product is worthwhile.

Elise Dopson at Smart Insights says,

“Content is how we connect with our audience and convince them to complete our marketing goals. Conversions are going to be a struggle if we’re not creating content that’s backed (with data) to prove what you’re creating works for them.”

Thus, you need to create posts featuring original research, studies, case studies and the like.

Take a look at these great examples:

1. The Best Time to Post on Instagram in 2019 (and the Worst) – HootSuite

Here, HootSuite has carried out their own research into an immensely popular and highly debated topic within their industry.

The post is totally link-worthy as a new source of data on a trending topic.

They use simple graphics to display their results, which others are also likely to link to and share.

Plus, it’s a high utility piece.

People can actually use the results in their own marketing strategies.

Key Takeaway: Create a useful and informative study on a trending topic in your niche.

2. The 2019 Ultimate Guide to Facebook Engagement – Buzzsumo

Buzzsumo is able to conduct epic studies like this as they have access to huge amounts of data.

For this study, they analysed 777 million Facebook posts!

Which makes this post hugely authoritative and likely to be referenced again and again.

And the study is beyond thorough – they answer every question you might have about Facebook engagement.

Key Takeaway: Use your own unique insights or data to create a study.

3. How Cracku Increased Conversions 300% Using Countdown Timers – OptinMonster

Case studies are a staple of SaaS marketing that OptinMonster does particularly well.

The alluring title of this post makes you just want to click.

The data in the title has shock value.

Also, the post features strong story-telling that utilises data and screenshots of their product in action…

A+

Key Takeaway: Use case studies to highlight the most dramatic results achieved using your product.

Educational Content

This is the most important and popular type of SaaS content.

It is the Regina George of Saas content.

Why?

Paul Talbot at Forbes writes,

“Consumers want to make informed choices, understanding the benefits and risks associated with a purchase.  With limited time and lower tolerance, we want to maximize the likelihood of the ‘right’ purchase. With the abundance of information available to consumers, the bar has been raised for marketers.  In order to satisfy the needs of a target market, good marketers recognize the importance of informing, as opposed to just persuading.”

Educational content provides you with the opportunity to answer key questions related to your niche.

And show that you are an authority on the topic.

Thereby, you prove not only that your product is invaluable, but also that you are the right brand to provide it.

If you want your SaaS company to succeed then you need to create long-form guides, ultimate guides, how to’s and so on.

4. On-Page SEO: An Actionable Guide – Ahrefs

You might say that this is a standard blog post format (a long-form guide).

But what makes this guide truly special is the level of depth.

It’s full of actionable advice, which is important as people want utility from this type of post, not just theory.

And another thing Ahrefs is really good at is subtly integrating their product throughout guides like these.

Key Takeaway: Create actionable guides that have a tonne of depth.

5. Testimonials That Don’t Suck: The Complete Guide [+ 7 Examples] – Hotjar

This is a masterclass in how to design a blog post.

The layout and structure are crystal clear.

Plus, you can’t help but dig their use of unique graphics and real-life examples.

SaaS content is complex.

So, oftentimes you have to follow the old adage of “show, don’t tell”.

Key Takeaway: Use a clear and logical structure to enhance your educational posts.

6. How to Start Affiliate Marketing – ConvertKit

Here we have a mahoosive guide with several articles brought together.

I think this is a brilliant idea…

It will keep people engaged and on the site for longer.

And someone looking for this kind of depth on a subject is a likely lead.

So, you can use this type of content to work visitors through your funnel.

Key Takeaway: Collate your guides into super guides to create truly epic content.

Useful Resources

As I’m sure you well know…

In the SaaS industry, it’s easier and more fruitful to retain clients than acquire new ones.

Thus, it’s also important to create customer-centric content.

Many brands fail to do this.

Only 54% of B2B marketers use content to “delight” customers and build loyalty.

You should take the opportunity to create content catered to customers’ needs or that solves their problems.

This means useful resources such as checklists, cheat sheets, templates, worksheets, tools and so on.

Take a look:

7. Landing Page Checklist Infographic – Instapage

This infographic from Instapage is simple, yet effective.

Checklists complement educational content.

And they help you diversify your content.

You can imagine visitors working through this checklist each time they create a landing page.

Making it a useful post that users will return to again and again.

Key Takeaway: Supplement educational content with a useful checklist.

8. The 9 Free Email Marketing Templates You Need to Execute Everything – CoSchedule

One template would be awesome, nine is way better.

CoSchedule has covered all of the bases here.

Clearly, their goal is to help customers make light work of scheduling.

Which must be a major pain point for their audience.

They will, therefore, be super grateful for such a resource.

Key Takeaway: Use content, such as templates, to make customers’ lives easier.

9. ROI Calculator – A Free Tool for Marketing Growth – Ladder

What Ladder have done here is an example of a super smart SaaS marketing strategy.

They’ve included a free tool alongside actionable content.

A tool that customers can use to reduce the time and stress involved in making important calculations.

For this reason, their content has no doubt generated a load of attention, traffic, and links for the brand.

Key Takeaway: Create an easy-to-use, free tool to attract large amounts of visitors.

10. Ecommerce Strategy Testing Framework – Sumo

I know that this is technically gated content…

But the cool thing about this worksheet is that it is directly tied to Sumo’s ecommerce strategy guide.

Now that’s how you get visitors to seriously engage with your content.

It’s beyond actionable because they can go away with something concrete that they can use to improve their strategy.

Key Takeaway: Keep your audience engaged with complementary worksheets.

11. Always Up-to-Date Guide to Social Media Image Sizes – Sprout Social

You’ve probably heard about how vital it is to continually refresh and repurpose content.

Sprout Social does it perfectly with their “Always Up-to-Date Guide”.

Moreover, it’s a super lengthy cheat sheet that covers all social media platforms.

Again, it’s a high utility piece – an invaluable resource that SaaS customers can add to their toolkit.

Key Takeaway: Give your audience a detailed and practical cheat sheet.

Compiled Information

In SaaS content marketing you need to do two things: please Google and please your audience.

Something that both want to see from your content is that it’s the best and most thorough resource on a topic.

You can do this easily by compiling information.

And the cool thing is, if you put together the ultimate resource that’s better than any existing content…

You’re almost guaranteed to have the top-ranking post.

What I’m talking about here is a compiled list of information that people often search for.

For example, a list of statistics, a list of tools, a list of useful sites, etc.

12. The Ultimate List of Marketing Statistics – HubSpot

Anybody can slap a statistics post together…

But HubSpot really takes the cake with this one.

They continue to refresh the post so that it stays relevant.

I come back to this list all the time when I’m performing research.

As I’m sure many others do.

Key Takeaway: Create a list of relevant industry statistics and continue to update it.

13. 18 Time Management Systems That Will Skyrocket Your Productivity – HubStaff

This post is unique in its approach.

It’s not a simple list of tools or links…

But rather a well-thought-out and well-researched encyclopedia of sorts.

What I like about it most, is that the post is actionable because it outlines a bunch of methodologies, along with tools to implement them.

Key Takeaway: Compile an actionable list of methods or systems related to a key topic.

14. Top Local Citations by Business Category – BrightLocal

Every other local citations list pales in comparison to this one.

If there’s a longer list than this, I’ll eat my hat.

All in all, it’s a well-organised and exhaustive list of useful links.

Key Takeaway: Put together a list of useful links that’s better than any piece that has come before it.

Collaborations

I keep writing about E-A-T recently…

And that’s not because I’m always thinking about fried chicken and how I want to E-A-T it.

But rather I’m talking about Expertise, Authority and Trust.

This is a major aspect of content marketing now due to Google’s August 2018 broad core algorithm update.

And what better way to improve your E-A-T rating than to collaborate with experts when creating content.

15. 41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018 – SnapApp

I first learned about this kind of blog post from Brian Dean’s SEO course.

He uses expert roundups as a cornerstone piece of content to generate links.

So, not only does a post like this boost your E-A-T score, but it can also benefit other key areas of SEO.

This is a particularly strong example from SnapApp as they’ve managed to get insights from a large number of industry experts.

Key Takeaway: Produce an expert roundup to gain links and up your E-A-T score.

16. Want To Be Happier This Year? Follow This 2019 Productive Habits Calendar (With Author Gretchen Rubin) – Trello

This is a prime example of how to incorporate E-A-T into your blog content.

Trello could have had any old copywriter write this post.

But they didn’t.

They collaborated with an influencer who is an expert on the topic.

Key Takeaway: Get experts/influencers to cover key topics.

17. The Best WordPress Ecommerce Themes for Your Next Project – BigCommerce

Honestly, I’m a big fan of BigCommerce’s content.

They seriously know how to do SaaS content marketing…

I could have used an example from their site for any category on this list.

This post is a stunning example of how to collaborate with experts.

BigCommerce often incorporate expert commentary throughout their long-form posts.

You could do this even if you don’t have the connections yet.

It’s all about that outreach, honey.

Key Takeaway: Cleverly integrate expert commentary throughout your posts.

Summing Up

A smart content marketing strategy can do a lot for your SaaS brand.

And if you want to take your content to the next level, learn from the pros.

Certain types of content work best in SaaS marketing, for example, data-driven pieces or long-form educational posts.

But, above all, the best SaaS content is:

• Comprehensive
• High utility
• Actionable
• Geared towards customer pain points

Now it’s up to you to create epic pieces of content.

Pick a post that inspires you and figure out how to create something similar for your brand.

Want to up your content game? Get in touch for premium Marketing & SaaS content.