Content marketing drives growth in many areas. Here are just a few of the things marketers plan to achieve through content marketing this year: Generate better leads (75%) Increase web traffic (71%) Enhance brand reputation (56%) But, if you don’t have a content marketing strategy in place, then your content […]
Kelly O'Hara
13 posts
Content marketing - is it worth it? Let me work it. I put my thang down, flip it and reverse it… To be honest, no matter how I flip it or reverse it, my answer is going to be yes. But, I would say that, wouldn’t I? I’m a content […]
Out of all your content, lead magnets do the most important job. They help to grow your email list. And by using lead magnet templates you can: Speed up the lead magnet creation process Produce professional designs with limited or no design skills Gain inspiration and ideas for creating your […]
When you’ve invested time or resources into creating top quality blog posts, it’s bitterly disappointing when you get very little traffic. And on a less sentimental note… Your blog is one of the most valuable marketing channels for your business: 60% of marketers say content marketing is “very important” or […]
Educational content performs better. 88% of top-performing brands put their audience’s informational needs over their sales/promotional message. Now, if you want to acquire more customers, it seems counterintuitive to create content that isn’t driven by sales. But, the B2B and SaaS buyer journeys are more complex than that… A sales […]
Content marketing has tons of value for SaaS companies as a driver of conversions and business growth. You might be thinking… Great, but where’s the proof? Well, I’ve gathered a list of the most enlightening and up-to-date SaaS content marketing statistics that demonstrate: The value of content marketing for SaaS […]
Want to know what happens in an Internet second? There are over 77,000 Google searches. Search has penetrated our lives - we Google everything. So, there’s no question that you want your site to rank well in the search engine results pages (SERPs). But the trouble is that search engines […]
B2B content has to be top quality. The reason being, 62% of B2B buyers say they can make a business decision based purely on online content. Which shows the persuasive influence of content and its impact on conversions. But how do you write B2B blog posts that meet industry standards […]
Content attracts SaaS customers like avocado toast attracts hipsters. The stats are amazing. SaaS blogs in the top 10% bring in 47,000 organic search visits per month. How can you achieve such epic results? Well, the purpose of SaaS content is to engage, educate and convert. Therefore, your content has […]
Own a business and want to get more people in the door? Then, you’re gonna need local SEO. In digital marketing, there’s always loads of new, innovative tactics. But you can’t bypass the basics… Forgoing local SEO is like having a pizza without the sauce. Local SEO is a base, […]