Out of all your content, lead magnets do the most important job. They help to grow your email list.
And by using lead magnet templates you can:
- Speed up the lead magnet creation process
- Produce professional designs with limited or no design skills
- Gain inspiration and ideas for creating your own lead magnets and more…
So, I’ve put together this epic list of resources where you can find 100+ free lead magnet templates:
CONTENTS
- Ebook Templates
- White Paper Templates
- Report Templates
- Checklist Templates
- Swipe File Templates
- Worksheet Templates
- Online Course/Email Course Templates
- Cheat Sheet Templates
- Infographic Templates
- Calendar/Planning Templates
- Mind Map Templates
- Presentation/Slideshare Templates
- Case Study Templates
- Content Download Templates
Bonus Material: Where to Find 100+ Free Marketing Templates
Disclaimer: This article contains affiliate links. All of the resources in this list are indeed free and do not require a paid membership to access. But, if you really dig the tool and do decide to go for a Pro membership, I may get a small commission at no extra cost to you.
1. Ebook Templates
Ebook lead magnets are quite different from what you might download on your Kindle. They’re more like comprehensive guides on specific topics that your target audience wants to learn more about.
And they’re great for capturing email addresses as they provide lots of value to the user in the form of in-depth, educational content.
Dozens of free ebook Templates – Beacon
Sign up to Beacon for free and get access to dozens of ebook templates, smart PDFs and analytics.
You can create an ebook in minutes by importing your best blog content.
Or create a new ebook using one of the sleek, professional templates. Customize your ebook with the easy drag-and-drop editor.
19 Amazing Ebook Templates – Venngage
You can sign up to Venngage for free to gain access to a range of ebook designs. Hit create to customize your template using their design tool.
16 Fascinating Ebook Templates – Convertful
Convertful offers a packet of 16 high-converting eBook templates which you can download for free. Customize the ebook easily using a tool, such as Google Slides or PowerPoint.
2. White Paper Templates
A white paper is a piece of long-form content that discusses a complex topic or issue and provides solutions. As white papers are driven by data and lots of research, they help position brands as industry thought leaders.
White papers work particularly well for B2B and SaaS audiences as they want to read data-driven, expert content. Plus, a white paper can help in the decision-making process.
Free White Paper Templates – Visme
Visme’s free membership includes some extremely well-designed white paper templates.
The simple, clean designs include options to add both written and graphic elements along with free stock images.
All you need to do is use the simple drag-and-drop editor within the platform to make the white paper unique and fit your branding.
A White Paper (People Actually Want to Read) Template – CoSchedule
Download CoSchedule’s white paper template as a doc. It’s not so much a design-centric template but shows you exactly how to format a white paper, with lots of useful tips.
3. Report Templates
Reports are all about the data. They might consist of original research or an original study. Or they might consist of compiled statistics, think “The State of XYZ”-type reports.
As is the case for white papers, B2B and SaaS people dig reports because they want useful data that will inform their actions or decisions.
9 Free Report Templates – Lucidpress
A free membership with Lucidpress gives you access to their basic template library. Use the drag-and-drop editor to customize reports.
Report Templates – Flipsnack
Flipsnack has a bunch of report templates that you can use with a free account. Edit your design on the platform, download the report and share it with the Flipsnack community.
4. Checklist Templates
A checklist is a list of points or steps taken from your main content. The great thing about checklists is that they’re super easy and quick to create.
Why are they so appealing? They give readers something useful that they can take away from your content.
Free Checklist Templates – Canva
Create a free forever account with Canva and gain access to 20+ free checklist templates.
You can’t deny that the designs are ace. Just add your points with the easy-to-use editor.
Canva offers thousands of free ready-to-use templates for all kinds of marketing, social media and other creative projects. So, it’s definitely worth taking a look at.
12+ Marketing Checklist Templates – Template.net
Template.net has a library with thousands of business and marketing templates. Sign up for a free account to download these checklist templates as Pages, Word or Google docs.
9+ Marketing Checklist Templates – Examples
This site has some really nice checklist designs, no signup required. The checklists come in PDF format, so you’ll need a tool such as Adobe Acrobat to edit them.
5. Swipe File Templates
A swipe file contains the best real-life examples of what you’re talking about in your main content. The idea is that readers can go all Hamburglar and swipe ideas. Or in other words, they can take inspiration from examples and do it themselves.
Swipe files work because they do what any good piece of content should do – make somebody’s life easier.
Swipe File Template – Trello
Sharing a swipe file with your audience is simple but requires a different process to the other lead magnets on this list. You can copy and customize this Trello template to create a swipe file, then share the link when users sign up to your email list.
Other tools such as Pocket or Evernote are also great for creating swipe files.
6. Worksheet Templates
Forget the type of worksheets Ms. McGonagall handed out at school. Worksheet lead magnets are more like a guide for research, discovery or planning. They’re another type of helpful resource that your target audience can take away and utilize.
Small Business Worksheet Templates – Template.net
You can edit templates from this collection to make them relevant to your audience. Edit your templates using Pages, Google Docs or Word.
7. Online Course/Email Course Templates
A free online course or email course is made up of small chunks of content that help users solve a pain point. Creating a course might not be as daunting as you think, especially if you use templates and a defined process.
Courses are one of the best types of lead magnets because who wouldn’t jump at the chance to get expert knowledge that solves all their problems?
Free Online Course Template – Typeform
Typeform’s free membership gives you access to templates and lets you create three typeforms for free.
Add your YouTube or Vimeo videos and test questions to the ready-made online course template using the platform.
Then simply embed your gorgeous final product on a web page or launch the course in an email.
Email Course Templates – ConvertKit
This collection of templates from ConvertKit is really cool as it contains tons of advice and shows you how to organize your emails paragraph by paragraph.
8. Cheat Sheet Templates
A cheat sheet, in the traditional sense, is a quick reference sheet that users can bookmark or save. Or it can be more of a quick guide that users can refer to or use to get started on a task. Either way, cheat sheets are effective as they’re a mighty useful resource.
Cheat Sheet Templates – Cheatography
You can use Cheatography to create traditional cheat sheets. Customize columns, colors, charts, Q&A blocks, media and more.
The Teachable download mentioned above contains a template to help you create a less traditional, more guide-like cheat sheet.
9. Infographic Templates
They can appear in lots of different formats, but essentially, infographics display data or information visually.
Infographics work because people can’t get enough of visuals. You know we all have the attention span of a goldfish these days and visuals are a much easier and quicker way to digest information.
Free Infographic Templates – Canva
A free membership with Canva also gives you access to tons of unique infographic designs, as well as the option to create an infographic from scratch.
Click “Use this template” and edit away on the Canva platform.
Infographic Templates – Piktochart
When you sign up to Piktochart, you can use any of their templates to create up to five infographics for free. I’ve been using Piktochart for years and I can tell you that once you get the hang of it, it’s really easy to create professional infographics.
10. Calendar/Planning Templates
There are two ways you can do this type of lead magnet. First, you can map out an entire calendar or plan for your audience to download and use. Or you can create a calendar or plan template, based on a proven model, that your audience can work from themselves.
A calendar or plan is particularly attractive as it helps users with their strategy, saves time and makes life easier for them.
32 Spreadsheet Templates – Smartsheet
Download these spreadsheet templates from Smartsheet without signing up. Simply make a copy to work on in Google Sheets or Excel.
30+ Project Plan Templates – Venngage
Venngage has free templates for calendars, planning, timelines, roadmaps, Gantt charts and more. All you need to do is sign up to their free plan and customize the template within the platform.
11. Mind Map Templates
Mind maps are visuals that explain complex topics to your audience in a more easy-to-digest way. Like infographics, mind maps are appealing as they help users get a better understanding of your main topic.
Mind Map Templates – Creately
Sign up to Creately for free and get access to mind map, flow chart, Venn diagram and similar templates. Edit your diagrams directly within the platform.
12. Presentation/Slideshare Templates
Presentations provide a visual summary of your main content which your audience can keep on file. They can display facts and information or act as a walkthrough or guide. Again, this is a useful content upgrade that your audience can look to again and again. Hmm… I think I’m seeing a pattern here.
PowerPoint Templates – AllPPT
This site has a huge collection of presentation templates that you can download without having to sign up. Edit presentations using your preferred tool, e.g. Google Slides or Microsoft PowerPoint. Then upload the file to SlideShare or simply share your presentation with subscribers.
13. Case Study Templates
Case studies usually feature a customer story or a method that you’ve used to achieve something, along with real data or results that prove the fact.
They appeal to those further along in the customer lifecycle who need help making a decision. And they offer hard evidence that your product or service works, which makes case studies excellent lead magnets for getting conversions.
Case Study That Increases Conversions Template – IMPACTBND
Download IMPACT’s case study template for lots of useful advice and learn how to create a case study from start to finish.
Case Study Templates – Lightboard
Download these professional-looking designs from Lightboard, no signup required. Edit your case study with a tool such as InDesign.
14. Content Download Templates
You may wish to offer access to premium content that isn’t available on your site as a lead magnet. Essentially this could be any type of content or post that users can download as a PDF or doc.
This can work really well if the gated content is super relevant to your main post or something that, logically, the target reader would want to see next.
6 Free Blog Post Templates – HubSpot
This pack from HubSpot has templates for some of the most common types of content, e.g. how-to guides and “What is” posts. The docs contain advice on both formatting and content creation.
Final Word
There are a bunch of different types of lead magnet mentioned here, but there are some common threads. Whatever you decide to create, it needs to be super valuable to the intended audience and relevant to your main content if you hope to generate leads.
Now, here’s looking at you kid. Use these lead magnet templates to save time and make your lead magnets look ten times more professional.
Bonus Material: Where to Find 100+ Free Marketing Templates
If you found this post useful then you’ll no doubt want another handy list of resources where you can find templates for marketing strategy, content marketing, SEO, social media, email and more.
Get the list and you’ll be able to speed up all of your processes from conception to creation…
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